YouTube is an American video-sharing website headquartered in San Bruno, California. The service was created by three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Karim—in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google‘s subsidiaries. YouTube allows users to upload, view, rate, share, add to favorites, report, comment on videos and subscribe to other users. It offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos. YouTube have become very popular social media round the world. Those who are in Freelancing frequently use YouTube for their own professional interest.
However, it is mostly uploaded by individuals, but media corporations including CBS, the BBC, Vevo, and Hulu offer some of their material via YouTube as part of the YouTube partnership program. Unregistered users can only watch videos on the site, while registered users are permitted to upload an unlimited number of videos and add comments to videos. Videos deemed potentially inappropriate are available only to registered users affirming themselves to be at least 18 years old. YouTube earns advertising revenue from Google AdSense, a program which targets ads according to site content and audience. The vast majority of its videos are free to view, but there are exceptions, including subscription-based premium channels, film rentals, as well as YouTube Red, a subscription service offering ad-free access to the website and access to exclusive content made in partnership with existing users.
As of February 2017, there are more than 400 hours of content uploaded to YouTube each minute, and one billion hours of content are watched on YouTube every day. As of August 2017, the website is ranked as the second-most popular site in the world by Alexa Internet, a web traffic analysis company.
There are four-step processes to for high-performing keywords for your YouTube content:
1- Gauge Topic Interest with Google Trends
Before you create a YouTube video, the first step is to find a topic that’s interesting to your audience. It won’t matter how well you optimize your video for keywords if people aren’t interested in its content.
You can use Google Trends to see which proposed topics have enough interest on YouTube. Simply enter your topic into the Explore bar, and on the results page that appears, select YouTube Search from the drop-down menu just above the line graph. The graph will then show you how much interest your topic has had over the last 12 months.
You can customize the results by country and scroll down to find related search queries as well. Under related queries, you see that “funny hamsters” is a breakout trend at the moment. So perhaps you’ll want to include some cute hamsters doing funny things in your video to increase watch time.
2- Assess Keyword Search Volume and Competition with Ubersuggest
Your video topic should give you a starting place for choosing keywords. After you develop your initial keyword ideas, you can analyze them using a free tool like Ubersuggest. Enter your keyword in Ubersuggest and select YouTube from the drop-down menu. After you initiate the search, the tool takes only a couple of seconds to analyze the keyword
Ubersuggest will not only analyze your keyword to find how many searches it gets, but also show you a competition score that indicates how difficult it is to target that keyword. In this example, the keyword has about 140 searches per month, which isn’t good enough to get lots of views of a video.
3: Mine YouTube Autosuggestions for Additional Keywords
Taking a look at autosuggestions in the YouTube search tool can help you find more popular keyword ideas. Head over to YouTube and enter your topic. Then see what kind of autosuggestions YouTube displays for that keyword.
Autosuggestions are one of the best ways you can use to find effective keywords because these keywords always pop up whenever someone searches for a topic. To illustrate, if you enter “funny animals” into the search bar, it’ll autosuggest a set of great long-tail keywords for you to choose from.
4: Research Video Tags With VidIQ
Choosing the right tags for your YouTube video is just as important as targeting keywords. With the right tags, you can rank for the right keywords and in the most-searched categories.
To figure out which tags to use, analyze your competition with VidIQ, a simple, free Chrome extension. To start using this tool, you need to install the VidIQ extension in your browser and create a free account. Then you can use VidIQ to search for the keywords you’ve selected from your research and view the top-ranking videos for those keywords.
When you open a video on YouTube, you’ll see a new panel on the right. You can view a detailed breakdown of the video’s SEO, including an SEO score, number of end screens and referrers, and more. All the way down at the bottom, a section shows all of the tags used in the video and by the channel.
YouTube uses complicated algorithms and ranking factors to show the most relevant videos to its users. Identifying useful keywords and tags before you produce your videos can give you a competitive edge in the search results for your keywords.
When you use tools like Google Trends, Ubersuggest, and VidIQ to research topics and keywords, you can get an additional advantage because you’ll know what topics interest YouTube users but have lower competition scores. By following the tips in this article, you can begin to take advantage of these factors and get more exposure for your videos.