Social bookmarking submission is a way for people to store, organize, search and manage bookmarks of web pages. Users save links to web pages that they like or want to share using social bookmarking sites to store these links. Examples of social bookmarking sites include del.icio.us and digg.com.
The web pages we bookmarked at social bookmarking sites is considered as a quality backlink in the eyes of search engines. And we all know that the quality back links helps us to increase blog traffic and Google Page Rank. That’s why SEO professionals include SB in their search engine optimization practices.
Users save links to web pages that they like or want to share, using a social bookmarking site to store these links. These bookmarks are usually public, and can be viewed by other members of the site where they are stored. Affiliate Marketing also carries much emphasis on social bookmarking.
How social bookmarking submission works?
Most social bookmarking submission is organized by users applying “tags” or keywords to content on a Web site. This means that other users can view bookmarks that are associated with a chosen tag and see information about the number of users who have bookmarked them. In many cases, users can also comment or vote on bookmarked items.
Social bookmarking submission is also interchangeably sometimes referred to as folksonomy, collaborative tagging, social classification, social indexing, and social tagging. “Folksonomy” is a combination of the words folk and taxonomy, hence a folksonomy is a taxonomy generated by a person or group of people.
How Social Bookmarking helps web site promotion?
- Being listed on a social bookmarking site can drive quality traffic: Websites like Digg and Del.icio.us represent the opportunity to get a lot of new traffic to your website. In fact, these sites offer best type of visitors: viral traffic. People who reach your site from a social bookmarking site are generally there because your Web site appeared in a search for topics they were interested in. Beware – some of the social bookmarking sites will mark links out to other sites as “nofollow”. This tells search engines not to follow the link, and so you won’t reap any benefit from additional links!
- Search engines will often list results from bookmarking sites. So if your site is bookmarked, this is an extra opportunity to show up in search results.
- Being featured on one bookmarking site can often lead to people tagging your site on other bookmarking sites. This may sound rather strange, but people who book mark may use more than one bookmarking site. If you are lucky they may find you through one site and bookmark you on another, which is a great opportunity for web site promotion.
- Increase traffic by adding social bookmarking buttons to your website. Adding social bookmark links to your blog or web site makes it easy for readers to save and share your content, and therefore for others to find it.
So, there is great benefit to encouraging people to bookmark your Web site. The type of traffic you will receive will probably be very targeted and engaged in the content on your web site, so social bookmarking can be a great tool in your web site promotion strategy.
Popular social bookmarking submission websites
Let’s start with the big one (and one people might not associate with social bookmarking too much). Twitter is an excellent tool for this and many people consider this side as a wonderful option for social bookmarking submission site.
First, simply posting links, images, and content with your account means you’ll have technically bookmarked them. You could then go back through your account to find things again.
On top of that you can also use the ‘like’ button for certain tweets. Many people use that too bookmark interesting things they find and go back to them in the future.
Pinterest goes for the “show, don’t tell” approach to marketing, and with 70 million users, it has been very successful. Most of its users (80 percent) are women and 42 percent of US adult women online have an account.
Over half of daily users consult the site before making a buying decision in a store and the average order for visitors referred by the site is $58.95.
StumbleUpon is one of the bigger social bookmarking sites. Whenever you bookmark something you can add extra details to is, such as what type of content it is and its subject.
It comes with a great toolbar to make this process simple. It also allows users to enter their own interests and be shown relevant content submitted by other people.
Dribble is an excellent (and beautiful) bookmarking site aimed at designers. Not only is this a great place for inspiration, it’s a great place to get traffic to your site if you’re a designer, or have a design team.
A nice idea for gaining some traction would be to encourage your design team to get involved. If they have some downtime, see if they’ll put something unique and interesting together to go Dribble. It’s a perfect way to showcase your team.
Pocket is a really nicely designed social bookmarking site. It comes with an app to Pocket stuff as you go, saving you returning to the site all the time. You can also search by interest to find interesting things.
This means adding your own content to the site offers an extra avenue for people to find it. With well over 22m users that’s not to be sniffed at.
Digg has changed a lot over the years. Previously it was more like Reddit where the front page was curetted through the users of the site. Now this is done by editors, but it retains its bookmarking function. Digg can be a great place to find new content and organize it through your profile. Be careful, it can get quite addictive though.
Reddit is the self-styled ‘front page of the internet’. Users submit links to stories, images or videos that they find interesting and other Reddit users can either up vote or down vote these submissions. By up voting, commenting, or down voting, you can generate a list of bookmarked content. It’s also an excellent way to promote your own content. If you want to do that, check out our piece on subreddit analytics.
Slashdot runs user-submitted news stories (with appropriate links) on Linux, computer hardware, devices, games, cloud, mobile, storage, security, management, book reviews, and more. See submission guidelines for details.
We Heart It is a bit more specific. It mostly sticks to visuals – including images, GIFs and videos – alone and also acts as a social network too. But it now allows you to submit articles in a similar way to Medium. We Heart It positions themselves as a place to find inspiration. The site has 45m users, so it’s worth looking into using it. You can submit your own stuff and see some nice levels of traffic come in.
Scoop.it caters to professionals, business and non-profits, and corporations. The site has well over 1 million registered users so while not the biggest site on this list, it’s still got a substantial audience. Choose from a free or one of the paid plans, depending on how many topics you want to post about.
If you are going to use social bookmarking sites as part of your marketing strategy, don’t ignore the ‘social’ part. Do be a good online neighbor and “pin” other users’ content, RT other users’ content that is interesting, and participate in discussions.
The more generous the person is, the more he/she will find that other users will return the favor with his/her interesting content.