Content writing are a key avenue for revenue generation for all online businesses. Content Writing enables to rank on the first page is critical when looking to drive (free) traffic to your site. If any content does not appear among the first couple results, then it is pretty much a waste of time to create such content in the first place. This SEO blueprint has helped all of my Flux businesses gather tens of thousands of impressions and traffic each month and even helped me create a 7-figure business. Content writing has become an urgent need for those who are in Freelancing.
The unique steps to ensure best content writing which will be loved by search engines:
Step 1 – Select the right keywords and use variations while Content Writing
A big part of whether or not your content will rank are the keywords that you select. If you are looking to compete for high difficulty keywords with an unpaged domain with a poor backlink profile you’re wasting your time. It is required to start with easier keywords and build up from there.
To select the best keywords one can write a list of keywords that you are looking to target and then go on Google Keyword Planner or using the keyword search on Ahrefs. From there a freelancer can sort keywords whose difficulty is low-medium and that at least get a 300 searches a month. Here are other SEO tools that might come in handy. When any one use keyword variations he not only make his article more likely to rank for more keywords but also help Google understand what the content is all about. In fact, Google’s latest algorithm loves keyword variations. The actual keyword density target should be around 2-3%. A freelancer should try to achieve this with a mix of exact match and partial match keywords. It would be worth to use Yoast SEO to check that any post is good to go.
Step 2 – The ideal length of your perfect post should be between 1500 – 2000 words
Content writing in long-form will outperform short content, and there’s plenty of research about that. Having people spend more time on any website will lead to better rankings as time on site is regarded as a powerful metric when it comes to SEO. I know that writing shorter is easier and quicker but creating lengthy posts will pay off (trust me). This is the golden rule of white-hat SEO.
If you haven’t tried writing long posts, my suggestion would be to start now. It’s a good exercise that will require you to explore a topic in much more depth, which most of the times will lead smupmr to learning something new. Writing content for SEO purposes is a lot simpler than it looks. The main goal of any post you write should be to provide as much valuable information as possible. If you do this, Google will take care of the rest (high rankings).
Step 3 – Use compelling meta titles and meta descriptions to increase your CTR
CTR (or click-through rate) is one of the main factors that Google takes into consideration when ranking sites. The site that ranks #1 for a particular keyword will arguably get the most clicks. So a good practice to follow is to create compelling titles that will get you clicks even if you’re result #2 or #3.
Some very good modifiers for titles are
- Numbers (which incite curiosity) i.e. “6 facts about weight loss”, “ No. 5 will scare you”
- Words like “ultimate guide”, “essential”, etc
- “Best Tilapia Recipes”, “Top 10 business books” (people love compilations)
- Year – “How to do SEO in 2018”
On the meta description, try to be as succinct as possible and try to convey the general idea of your post leaving some cliffhanger at the end so that people are inclined to know more. Remember you only have 160 characters to do so.
Step 4 – Link to high authority sites and also link to previous content you’ve written
Cross-linking website content will not only lead to lower bounce-rates but also can help you forge a stronger relationship with your readers. The sites that you link to should be relevant to the content and ideally should not compete with you on your own keywords.
A powerful method that I follow on the 8 sites that I own is to cross-reference each of them so that if someone lands on one blog post on site A then visit site B and later end up in site C purchasing some (valuable) product or service that I offer.
Step 5 – Structure your SEO article using H tags, bold font and an intro and conclusion, alt text on images
Here’s a quick SEO checklist:
- Make sure to only use 1 H1 tag (for the blog post title).
- Divide your content into H2, H3, H4 sections.
- Bold your keywords through the text to increase their relevance
- Include an intro and a conclusion
- Include images to make your content more engaging
- Use alt text on all your images
When you include media like images and videos (your post will be much easier to read and follow) and people will probably spend more time on your page without bouncing back. This will help you solidify your rankings.
Step 6 – Post Permalink should include main keywords
Make all posts post url as short as possible while keeping the main idea of your post. Notice that the permalink on this post and how it includes the main keyword that I’m looking to rank for. In some cases, stop words should be removed but it’s fine if you leave them there. (Stop words are words like “a”, “the”, “is”). If you’re using WordPress then make sure that your permalinks are using “post name” at its suffix. You can change your permalinks by going to Settings -> Permalinks and selecting “Post Name” as your permalink.
Step 7 – Create backlinks to your optimized article (this is the real ranking factor)
Backlinks are very useful for the website. A lot of guides about writing the perfect seo post always seem to omit the fact that you need to create backlinks for that specific page/post. If you analyze the top results for any given keyword you will notice that the top results will generally have a strong backlink profile for that particular blog post. A freelancer can build backlinks by reaching out to bloggers and have them link your article, guest posting on good sites, and more. I wrote more about my ranking tips and backlinking techniques on my SEO guide. If Ahrefs is used and type your given keyword on their Keyword Research tool you will find just about how many backlinks you need to rank at the top 10.